U by Emaar Expands to Egypt, Bringing More Rewarding Experiences to Marassi
The lifestyle loyalty programme expands its international footprint with five participating hotels across Marassi, Egypt’s North Coast.
Dubai, UAE, 5 October 2026 — U by Emaar, Emaar’s lifestyle loyalty programme, announces its expansion into Egypt, bringing its rewarding experiences to Marassi and marking the latest chapter in the programme’s continued international growth.
The expansion welcomes five distinctive hotels in Marassi to the U by Emaar portfolio — Address Marassi Golf Resort, Address Beach Resort Marassi, Palace Beach Resort, Vida Marina Resort Marassi and Al Alamein Hotel — giving members more opportunities to earn and redeem UPoints while experiencing one of Egypt’s most sought-after destinations.
A New Destination for U by Emaar
U by Emaar brings together hospitality, dining, wellness, entertainment, shopping and fitness through one integrated loyalty programme, rewarding members across the experiences they enjoy.
The arrival of U by Emaar in Egypt extends this experience to a new destination, giving members more places to enjoy the benefits of their membership while discovering the distinctive hospitality and lifestyle experiences of Marassi — from beachfront stays and memorable dining to wellness and relaxation along Egypt’s North Coast.
Experience Marassi with U by Emaar
Set along Egypt’s Mediterranean coastline, Marassi brings together hospitality, residences, dining, beaches and leisure experiences within one vibrant destination. With U by Emaar, members can discover it through five distinctive hotels, each offering its own interpretation of contemporary hospitality.
The Five Participating Hotels
| Address Marassi Golf Resort | An elegant retreat surrounded by landscaped fairways, combining contemporary luxury with the signature service of Address Hotels + Resorts. |
| Address Beach Resort Marassi | Sophisticated beachfront living on Egypt’s North Coast — a relaxed Mediterranean escape complemented by dining and leisure experiences. |
| Palace Beach Resort | An intimate beachfront experience defined by understated elegance, warm hospitality and the natural beauty of the Mediterranean coast. |
| Vida Marina Resort Marassi | Vida’s contemporary and social approach at the heart of Marassi Marina — a vibrant base from which to experience the destination. |
| Al Alamein Hotel | A distinctive beachfront retreat that celebrates the character, heritage and enduring appeal of Egypt’s North Coast. |
Together, the five hotels give U by Emaar members more ways to Stay, Dine and Relax, earning and redeeming UPoints throughout their experience.
Growing the U by Emaar Experience
The expansion into Egypt reflects the continued evolution of U by Emaar and its commitment to creating a more connected loyalty experience across Emaar destinations internationally. As the programme continues to grow, members can enjoy the familiarity of their membership across more destinations, with greater choice and more opportunities to be recognised and rewarded wherever their journeys take them.
“Egypt is an exciting addition to the growing U by Emaar portfolio. Bringing the programme to Marassi allows us to give our members even greater choice, while connecting them with five distinctive hospitality experiences along Egypt’s Mediterranean coast. As U by Emaar continues to expand, our focus remains on creating meaningful experiences, recognising our members and making every journey with Emaar more rewarding.”
— Hakan Keskin, Head of Hospitality, Emaar Hospitality Group
More Places. More Experiences. More Reasons to Be Rewarded.
The addition of Marassi strengthens U by Emaar’s international portfolio while staying true to the programme’s core promise: rewarding members across the experiences they enjoy. Whether escaping to the Mediterranean, discovering a new dining experience or taking time to unwind, members can enjoy more opportunities to earn and redeem UPoints across participating venues in Marassi.
With Egypt joining the U by Emaar network, the programme continues to bring together more destinations and experiences under one rewarding membership.
More Information
For more on U by Emaar and participating venues in Egypt, visit UbyEmaar.com.
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