The Alley at Edge Riyadh Al Rabie Officially Opens on June 1 – Bringing Riyadh’s Ultimate Match Night & FIFA World Cup Experience to Lif

Opens

1 June 2026

Venue

The Alley

Location

Al Rabie, Riyadh

Concept

Sports & Match Nights

Riyadh, Saudi Arabia — June 2026: Edge Riyadh Al Rabie proudly announces the official opening of The Alley on 1 June, introducing a bold new social and entertainment destination designed to redefine hospitality experiences in North Riyadh.

Blending elevated casual dining, immersive entertainment, live sports culture and social-driven experiences, The Alley is positioned to become one of Riyadh’s premier lifestyle destinations, with a major focus on delivering one of the city’s most exciting FIFA World Cup viewing experiences.

As football culture continues to unite communities across the Kingdom, The Alley will serve as a dedicated destination for fans to experience the energy and excitement of the FIFA World Cup in a dynamic and vibrant atmosphere. Featuring large-screen live match broadcasts, high-energy social seating, curated food and beverage experiences and themed match-night activations, the venue is designed to transform every game into a complete hospitality event.

“The Alley was created around moments that bring people together, and there is nothing more powerful than the atmosphere surrounding the FIFA World Cup. We wanted to build a destination where guests can experience every match with energy, excitement, and a true sense of community.”

— Management, Edge Riyadh Al Rabie

Located within Edge Riyadh Al Rabie, The Alley reflects the growing demand for experience-led hospitality concepts that combine entertainment, dining and social engagement in one destination. Designed for both hotel guests and the wider Riyadh community, the venue offers a modern social environment tailored for repeat visits and everyday experiences.

Among its standout offerings is The Alley Game Night, a recurring social activation combining interactive games, curated bites, drinks and entertainment experiences in a lively setting designed to encourage connection and group engagement.

Sports entertainment remains central to the venue’s identity, with The Alley’s Match Night Experiences expected to become a major attraction during football tournaments and international sporting events. The FIFA World Cup screenings will feature immersive viewing experiences paired with special menus, promotional packages and an atmosphere specifically curated for football fans and group gatherings.

In addition to major sporting events, The Alley is strategically positioned as an after-work and evening destination for North Riyadh’s expanding residential and corporate communities. Daily activations, happy hour experiences and flexible lounge-style seating create an accessible yet elevated environment suitable for casual meetups, celebrations and informal business gatherings.

The opening of The Alley further strengthens Edge Riyadh Al Rabie’s diversified hospitality ecosystem, supporting the property’s broader vision of integrating accommodation, dining, entertainment, wellness and social experiences into one connected destination.

As Riyadh continues its transformation into one of the region’s leading lifestyle capitals, The Alley represents the city’s growing appetite for hospitality concepts centred around atmosphere, entertainment and community.

With its official opening on 1 June and its upcoming FIFA World Cup match experiences, The Alley is set to become one of North Riyadh’s most exciting new social destinations — delivering unforgettable nights, vibrant energy and experiences guests will continue returning for.

Details

Location: The Alley, Edge Riyadh Al Rabie by Rotana

Reservations & Enquiries: +966 (0) 11 250 9222

Book online: rotana.restaurant — The Alley

Reserve Your Match Night

Opening 1 June 2026 · FIFA World Cup screenings, Match Nights & Game Nights · The Alley, Al Rabie, Riyadh

About Edge Riyadh Al Rabie by Rotana

“Edge Riyadh Al Rabie” by Rotana is an upscale urban retreat located in the heart of Riyadh’s vibrant Al Rabie district. Blending contemporary sophistication with the warmth of authentic Arabian hospitality, the hotel offers 71 modern rooms and suites that combine Arabian-inspired aesthetics with Rotana’s signature comfort, creating a seamless stay experience for business travellers, families and city visitors alike.

Strategically positioned just 20 minutes from King Khalid International Airport and minutes from Roshn Front Exhibition Center and King Abdullah Financial District (KAFD), the hotel provides an ideal base for meetings, events, wellness escapes and family stays.

At Edge Riyadh Al Rabie, dining and social experiences are thoughtfully curated across distinctive venues. Guests can enjoy a go-to sports bar to watch live games and enjoy great food at The Alley; relax at Bistro Lounge where Bateel coffee and crafted beverages are proudly served; or unwind at Bistro & Co, a social hub for a more relaxed setting serving international cuisine.

The property features a Grand ballroom accommodating up to 550 guests, 8 versatile meeting rooms and dedicated pre-function spaces designed for conferences, workshops and social celebrations. Guests can also access Bodylines Fitness & Wellness Club, offering a fully equipped gym, sauna, steam rooms, relaxation areas and a signature Moroccan bath for a holistic wellness experience.

“Designed for Business, Inspired by Comfort,” Edge Riyadh Al Rabie by Rotana delivers a contemporary hospitality experience where productivity, style and comfort come together seamlessly.

About Rotana

Rotana is one of the region’s leading hospitality companies, founded in Abu Dhabi in 1992. It manages a portfolio of over 120 properties in operation and under development across the Middle East, Africa, Eastern Europe and Türkiye. Known for its commitment to quality and guest satisfaction, Rotana operates six distinct brands: Rotana Hotels & Resorts, Centro Hotels, Rayhaan Hotels & Resorts, Arjaan Hotel Apartments, Edge by Rotana, and The Residences by Rotana.

As a member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, Rotana is part of the GHA DISCOVERY loyalty program offering guests exclusive benefits at more than 950 hotels in 100 countries.

With its brand promise of ‘Treasured Time’, Rotana continues to expand its presence across key markets while delivering trusted hospitality experiences.

Web: www.rotana.com