WHAT’S IN YOUR GLOVE BOX? THE E.L.F.SSENTIALS THAT KEEP UP
E.L.F. COSMETICS · GLOVE BOX E.L.F.SSENTIALS · SEPTEMBER 2026
Routines are resetting, alarms are earlier, and e.l.f. Cosmetics has the grab-and-go line-up made to live in your car, your tote and your desk drawer
Dubai, United Arab Emirates, 21 September 2026: The alarm moved earlier, the calendar filled back up and the car became a second getting-ready room. Between the parking spot and wherever you’re headed, you’ve got about five minutes and one mirror that barely counts, which means whatever lives in the glove box has to earn its place.
This September, e.l.f. Cosmetics has the line-up that does. We’re talking a primer to smooth the way, a base that goes on fast and stays put, a concealer for the early starts and colour for the cheeks and lips that needs no mirror at all.
e.l.f. Liquid Poreless Putty Primer, Universal Sheer
For the days when the glove box becomes the vanity, start with a smooth canvas. Your favourite Poreless Putty Primer, now in liquid form, has a silky lightweight formula that glides over skin, gripping makeup for long-lasting wear while minimising the appearance of pores for a smooth, poreless-looking finish.
Infused with squalane and formulated to minimise the appearance of pores, it sets in 30 seconds flat, which is roughly all the time a morning like this gives you. Apply before the rest of your makeup, or pair it with concealer and blush for a polished, skin-first look in under five minutes.
Available at: Sephora
Price: AED 55
e.l.f. Soft Glam Satin Foundation
Meet the glove box hero. Soft Glam Foundation hits the dreamy sweet spot between full beat and barely there, delivering long-lasting, medium buildable coverage with a smooth satin finish. The breathable formula feels lightweight on the skin without looking or feeling cakey, making it an easy choice when getting ready needs to happen fast.
And with 36 shades designed to suit a wide range of skin tones, finding your match is easier than ever. Whether you’re after a barely there base or something you can build up, the non-comedogenic formula gives skin soft, satiny coverage without the heaviness.
Infused with 1% Hydrating Hibiscus Complex alongside pomegranate, blueberry and goji berry extracts, it’s suitable for dry, oily and combination skin wherever you’re getting ready.
Available in 36 shades at: Sephora
Price: AED 40
e.l.f. Smooth Swipe Foundation Brush
For an even more seamless application, pair it with the e.l.f. Smooth Swipe Foundation Brush. Its dense, ultra-soft bristles and angled shape hug the contours of the face, helping press liquid and cream formulas into the skin for an even, natural-looking finish.
Available at: Sephora
Price: AED 45
e.l.f. Hydrating Camo Concealer
Nothing to see here. Hydrating Camo Concealer is a long-lasting liquid concealer that covers under-eye circles and blemishes with crease-resistant full coverage and a satin finish, all while delivering a boost of hydration to skin.
Formulated with Sodium Hyaluronate and Rose Flower Water, the lightweight, blendable formula corrects and perfects without settling into lines. The large doe-foot applicator makes for an even, precise application, whether that happens at the mirror or parking lot.
Available in 19 shades at: Sephora
Price: AED 40
e.l.f. Sheer For It Blush Lip & Cheek Tint
When your routine needs a little colour, reach for one that doesn’t require a full mirror check. Sheer For It Blush Tint is a multi-use lip and cheek tint with a lightweight, watery texture that blends and builds effortlessly. A dreamy hit of colour with a naturally flushed finish? We’re sheer for it.
Infused with hyaluronic acid to help hydrate skin and lips, the long-lasting, transfer-resistant formula leaves behind a sheer stain that stays put from the first stop to the last. Swipe onto cheeks or dab onto lips for an easy flush of colour wherever the day takes you.
Available in 9 shades at: Sephora
Price: AED 30
Shades
- Cherry Cola
- Plum Up
- Orange Crush
- Left on Red
- Pink Positive
- Mauve Actually
- Burgun-Did That
- Maple Latte
- So Petal
e.l.f. Glow Reviver Melting Lip Balm
When there’s barely time for a touch-up, make it one swipe. Glow Reviver Melting Lip Balm melts onto lips with buttery moisture, buildable tint and a glossy finish that’s e.l.f.ing addictive.
Formulated with a 10% butter blend plus a hyaluronic acid blend, this richly hydrating tinted lip balm melts into lips and leaves them feeling soft and supple. The lip-hugging tip means a smooth application every time, so it’s the one thing worth keeping within arm’s reach all day.
Available in 12 flavours at: Sephora
Price: AED 40
Shades
- Blackberry Sorbet
- Java Chip
- Strawberry Shortcake
- Peach Ring
- Vanilla Toffee
- Vanilla Soft Serve
- Wild Cherry
- Blue Razz Slushy
- Yummy Gummy
- Island Colada
- Cotton Candy Crush
- Pink Lemonade
e.l.f. Cosmetics is available across the region exclusively at Sephora, bringing its high-quality, accessible beauty essentials to every eye, lip and face.
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