DUBAI CURL FESTIVAL TO LAUNCH THIS OCTOBER AS THE UAE AND GCC’S FIRST FAMILY CURLY-HAIR FESTIVAL
OH MY KNOTS · DUBAI CURL FESTIVAL · SATURDAY, 10 OCTOBER 2026
Dubai, UAE, September 2026: Dubai’s curly-haired community is getting a festival of its own. On Saturday, 10 October 2026, Oh My Knots, the UAE’s first community-led platform dedicated to curly, coily and kinky hair, will launch the inaugural Dubai Curl Festival, bringing together families, experts and leading brands for a full day dedicated to understanding, caring for and celebrating natural curls.
The first event of its kind in the UAE and wider GCC, Dubai Curl Festival has been created to address the challenges of caring for curly hair in the Gulf, from hard water to heat and humidity.
The community-led festival by Oh My Knots will bring together all curly-haired families for a day of education, expert advice, brand experiences and curl celebration
69%
of the Oh My Knots community are actively seeking UAE-specific product recommendations
77%
want simpler routines using fewer products rather than complicated multi-step regimens
Founded in Dubai by Gertrud Mackenzie, Oh My Knots has built a growing community around practical, locally relevant advice for curly, coily and kinky hair.
“Dubai Curl Festival is something I wanted to create because our community has been asking for a space like this. There is so much information about curly hair online, but much of it doesn’t account for what our hair experiences living in the Gulf.
We wanted to bring people together, give them access to experts and brands, and most importantly create a space where curls are celebrated rather than treated as something that needs to be fixed.”
Gertrud Mackenzie, Founder, Oh My Knots
Designed as a celebration, not a correction, the festival will feature expert education, brand demonstrations, wellness sessions, interactive activations and dedicated experiences for children. The event will also include live demonstrations and styling talks throughout the day, offering practical advice, expert techniques and plenty of inspiration for the curly-hair community.
The festival will also place a strong focus on confidence and representation, particularly for younger generations. A dedicated Kids’ Curl Corner will give children the opportunity to have fun, see all curly hair types positively represented and celebrate their natural hair.
Leading beauty and lifestyle brands will join the inaugural event, with partners including LUSH and lululemon, alongside a wider programme of curl specialists, demonstrations and activities, with attendees also able to discover samples and goodie bags from participating hair brands throughout the day.
Attend
When: Saturday, 10 October 2026, from 10:00am to 6:00pm
Where: Dubai
Tickets: Available online via Oh My Knots and selected third-party platforms
Buy tickets or follow @ohmyknotsuae on Instagram.
About Oh My Knots
Founded by Gertrud Mackenzie in Dubai, Oh My Knots (OMK) is the UAE’s first community-led platform for curly, coily and kinky hair families. Through its community, expert network, education, events and brand partnerships, Oh My Knots helps families navigate the specific challenges of caring for curly hair in the Gulf with practical, UAE-tested advice and simplified routines.
Media Contact
Marwa Mohamed | TishTash Communications | Marwa@tishtash.com
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