Address The Bay Is Coming to Emaar Beachfront
From Dubai’s coastline to Saudi Arabia’s cultural heart and the beaches of the UAE’s northern emirate
ADDRESS HOTELS + RESORTS · ADDRESS THE BAY · ADDRESS DIRIYAH · ADDRESS AL MARJAN ISLAND
Dubai, United Arab Emirates, September 2026: Dubai is getting another luxury beachfront escape. Address The Bay at Emaar Beachfront is set to open in 2027, bringing the signature Address experience to one of the city’s most sought-after waterfront addresses.
The new hotel will be joined by Address Diriyah in Riyadh and Address Al Marjan Island in Ras Al Khaimah, bringing the Address experience to three distinctive destinations, from Dubai’s coastline to Saudi Arabia’s cultural heart and the beaches of the UAE’s northern emirate.
A New Address by the Beach in Dubai
Set within Emaar Beachfront, Address The Bay will bring a new five-star stay to one of Dubai’s most sought-after waterfront addresses.
The 182-key hotel will feature a 523-square-metre main pool deck with cabana seating, creating a relaxed setting for long days by the water, while six dining and lounge concepts will offer everything from all-day dining to poolside drinks and a club lounge experience.
The location is part of the appeal. Guests will have the beach and waterfront on their doorstep, while Dubai Marina and the city’s wider collection of restaurants, shopping and entertainment remain close by.
Address The Bay will offer a different side of Dubai: a stay where days can move easily between the beach, pool, dining and the city beyond. Its opening will add another luxury beachfront experience to a coastline that continues to evolve with new hotels, residences and lifestyle destinations.
A New Address in the Heart of Diriyah
In Riyadh, Address Diriyah will bring the brand to the heart of Diriyah’s landmark heritage and cultural district, offering a five-star city stay within one of Saudi Arabia’s most significant new destinations.
Planned to open in 2028, the property will feature 204 hotel keys and 60 serviced apartment keys, with six dining concepts and a rooftop pool café.
Beyond the rooms, the hotel will offer a spa, fitness facilities, meeting spaces and family-focused amenities, giving guests plenty to enjoy within the property as well as explore the destination around it.
Its setting is particularly distinctive. Diriyah is bringing together Saudi heritage and culture with hotels, residences, restaurants, retail and experiences, creating a destination where history and contemporary hospitality sit side by side. Address Diriyah will give visitors the chance to stay within that experience rather than simply visit it.
A New Coastal Escape in Ras Al Khaimah
For a slower-paced getaway, Address Al Marjan Island will bring the brand to the coastline of Ras Al Khaimah, one of the UAE’s fastest-growing destinations.
The 196-key resort, scheduled to open in 2028, will be designed around its beachfront setting, with three swimming pools, including a 614-square-metre family pool, alongside dining venues and a 1,155-square-metre jetty lounge overlooking the water.
The resort will bring together time by the water, wellness, dining and family experiences, creating a relaxed setting for leisure stays. Its beachfront location will give guests the opportunity to experience a different side of the UAE, with plenty of space to unwind by the coast.
Three New Address Experiences to Look Forward To
Emaar Beachfront, Dubai
Address The Bay
Opening 2027
182 keys
Riyadh, Saudi Arabia
Address Diriyah
Opening 2028
204 hotel keys + 60 serviced apartment keys
Ras Al Khaimah, UAE
Address Al Marjan Island
Opening 2028
196 keys
While each property will have its own personality, all three will bring the Address approach to destinations with very different stories to tell.
There will be beach days in Dubai, culture and heritage in Diriyah and a relaxed coastal escape in Ras Al Khaimah.
Together, the new hotels reflect the changing way people are travelling across the UAE and wider region, with established destinations continuing to evolve alongside new cultural, waterfront and resort experiences.
For Address Hotels + Resorts, they represent the next chapter of a Dubai-born luxury brand, bringing its philosophy of “Where Life Happens” to three new destinations and creating more places for guests to stay, dine, unwind and enjoy their time away.
For more information about Emaar Hospitality Group, visit emaarhospitality.com.
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