Say Hala to HalaPop: The Middle East’s First Prebiotic Soda That’s Good for Your Gut
Prebiotic Fibre
6g per can
Real Fruit Juice
15%
Calories
29 per can
Price
Under AED 10
No added sugar · No preservatives · No artificial colours, flavours or sweeteners
DUBAI, UAE — July 2026: HalaPop, the Middle East’s first prebiotic soda, has officially launched in the UAE, creating an entirely new category in the regional soft drinks market. Founded in Dubai by young entrepreneurs Karim Jalloul and Walid Antabli, the homegrown brand was built on a single conviction: that a soda can taste every bit as good as the one people grew up with, while genuinely supporting their gut.
HalaPop arrives in five flavours — Pomegranate Hibiscus, Strawberry Vanilla, Tangerine, Ginger Lemon and Cherry Cola — each crafted to deliver indulgence and benefit in equal measure. This is a feel-good soda, made locally for the region.
The launch comes at a defining moment for the category. Across the region, wellness has shifted from a passing trend to an everyday way of life, and consumers increasingly expect the products they reach for to work as hard for their health as they do for their taste. A cold, crisp can on the go has become one of the simplest pleasures of the day, and HalaPop has been designed precisely for that occasion. Every can is made with 15% real fruit juice and 6g of prebiotic fibre to support gut health, with no added sugar, only 29 calories, and none of the preservatives, artificial colours, flavours or sweeteners found in conventional soft drinks. The result is a soda that satisfies the craving, looks after the gut and removes the guilt entirely.
The Line-Up
Five Flavours, Zero Compromise
No. 01
Pomegranate Hibiscus
No. 02
Cherry Cola
No. 03
Strawberry Vanilla
No. 04
Tangerine
No. 05
Ginger Lemon
“We were tired of putting down a soda and feeling like we’d done something wrong. So we asked a pretty simple question: why can’t a soda just be good for you? HalaPop is our answer, and the fact that we built it here in the UAE means everything to us.”
— Karim Jalloul, Co-Founder, HalaPop
The market responded swiftly. HalaPop sold through its entire opening stock and exceeded its launch forecast within a demanding launch window, and it now ranks as the number one bestseller in the soda category on Amazon UAE. Noon has described it as one of its strongest CPG launches to date. The brand has since signed Emirates Snack Foods (ESF) as its official UAE distributor and raised over $1 million, with a strategic anchor investor on board.
#1
Bestseller in soda on Amazon UAE
$1M+
Raised at launch, with strategic anchor
Sold Out
Entire opening stock in launch window
“We didn’t set out to launch a product. We set out to start a category and to prove it could be built from this region instead of imported into it. Selling out and topping the charts within weeks told us people were ready. They just needed something genuinely worth reaching for.”
— Walid Antabli, Co-Founder, HalaPop
Priced at under AED 10 per can, HalaPop is both accessible and increasingly easy to find.
Where to Find HalaPop
Available Now
Amazon UAE · Noon · Noon Minutes · Careem · Talabat · Calo · Joga · Fit Republik · select premium retail & wellness venues
Rolling Out From Next Week
Spinneys · Carrefour · all q-commerce platforms
Next Six Months
Full UAE rollout · expansion into Saudi Arabia and the wider GCC
Brand Partnerships
Beyond the can, HalaPop is building partnerships with some of the region’s most recognised names.
Beauty Takeover
Benefit Cosmetics
A playful can takeover bringing the beauty brand’s signature personality to a limited-run HalaPop can.
Lunch Crowd
Pret a Manger
Placing HalaPop within easy reach of the daily lunch crowd.
Further partnerships across beauty and F&B are scheduled to follow.
For HalaPop, the launch marks only the beginning. As the brand scales across the UAE and beyond, its ambition remains clear: to demonstrate that the region can build world-class consumer brands of its own, one sip at a time.
HalaPop is available now at drinkhalapop.com and across leading delivery and retail platforms in the UAE. Follow @drinkhalapop on Instagram and across social for new flavours, drops and collaborations.
— END —
Say Hala
Bold flavour · happy gut · zero guilt · Under AED 10 per can · Available across the UAE
About HalaPop
HalaPop is the Middle East’s first prebiotic soda, proudly made in the UAE. Founded by Walid Antabli and Karim Jalloul, HalaPop was created to take soda from a guilty pleasure to a genuinely good choice, reinventing what a soft drink can be. Every can is crafted with 15% real fruit juice, no added sugar, only 29 calories, and 6g of prebiotic fibre to support gut health, with no preservatives and no artificial colours, flavours or sweeteners.
Available in five flavours, HalaPop is a modern Arab lifestyle brand built for a generation that wants great taste and real benefits with no compromise.
For more information, visit drinkhalapop.com.
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