Discover the DJ Within – Free DJ Workshops at the World’s First AlphaTheta Store in Dubai
Aspiring DJs and music enthusiasts can enjoy hands-on learning, expert guidance, and access to professional equipment
in a welcoming community environment.
- ◆ Complimentary beginner-friendly workshops — no prior experience required
- ◆ Hands-on time with AlphaTheta’s latest professional DJ equipment
- ◆ Open daily, 10:00am–10:00pm — just drop in
Dubai, UAE, 17th June 2026: Following the opening of the world’s first AlphaTheta Premium Dealer store at The B1 Mall, Al Barsha, the store is inviting aspiring DJs, creators, music enthusiasts, and members of the public to take part in complimentary beginner-friendly DJ workshops. Open daily from 10:00am to 10:00pm, visitors can simply drop in, unleash their creativity, and gain hands-on experience with AlphaTheta’s latest professional DJ equipment, with no prior experience required.
Hosted within the store’s dedicated DJ booth and studio space, the beginner-friendly workshops offer a fun and accessible introduction to the world of DJing through guided demonstrations and practical learning. Visitors will be supported by the store’s team of trained specialists and passionate music enthusiasts, who are on hand to share their knowledge, provide personalised guidance, answer questions, and help attendees build confidence behind the decks. Whether completely new to DJing or looking to develop existing skills, participants can learn in an interactive, welcoming, and supportive environment.
More than just a retail destination, the AlphaTheta Premium Dealer store has been designed as an immersive community hub where people can discover new skills, connect with fellow music lovers, and experience the excitement of DJ culture firsthand. By blending education, expert mentorship, and live entertainment, the concept aims to make DJing more accessible while supporting emerging talent and encouraging creativity, confidence, and self-expression through music.
Whether visitors are exploring a potential new passion, looking to meet like-minded people, or simply searching for a unique activity in Dubai, the beginner-friendly workshops offer an opportunity to step behind the decks, learn from people who live and breathe music, and discover the DJ within.
What
Complimentary Beginner-Friendly DJ Workshops
Where
AlphaTheta Premium Retailer, The B1 Mall, Al Barsha Road, Al Barsha First, Dubai, UAE
When
Daily, 10:00am – 10:00pm (drop-in anytime)
Cost
Free — no prior experience required
Contact
+971 4 546 4073 · @alphathetastoreuae
About AlphaTheta Corporation
AlphaTheta’s mission is “One Through Music.” It’s our aim to make meaningful contributions to the world through innovative technology and high-quality audio equipment, software, and services, and by fostering connections with the music community. Our core DJ business started in 1994 as a division of Pioneer Corporation and has played a pivotal role in shaping and advancing dance music and DJ culture around the world.
In 2015, the company became independent as Pioneer DJ Corporation and, in 2020, with the aspiration to grow in new business areas, its name was changed to AlphaTheta Corporation. In 2024, we began releasing products with the AlphaTheta name. AlphaTheta Corporation’s portfolio includes brands such as AlphaTheta, Pioneer DJ, rekordbox, KUVO, TORAIZ, and Pioneer PRO AUDIO. AlphaTheta Corporation is in the Noritsu Koki (TSE:7744) Group.
Store, Website & Contact
Store: AlphaTheta Premium Retailer, The B1 Mall, Al Barsha Road, Al Barsha First, Dubai · 00971 4 546 4073
Website: alphatheta.com/en · LinkedIn: alphatheta-emea-ltd
Instagram: @alphathetastoreuae · @alphathetaglobal · Facebook: /alphatheta · YouTube: @AlphaThetaglobal
Press: Edward Priyan — edward@popcomms.ae · Sarah Curtis — Sarah@popcomms.ae
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