Careem and The Giving Movement launch exclusive collab in support of Lebanon
A limited-edition cedar-tree t-shirt where every dirham of profit funds humanitarian relief in Lebanon.
- ✓ Designed and produced entirely in the UAE from sustainable fabrics
- ✓ Every dirham of profit goes to the World Food Programme (WFP)
- ✓ Available now, exclusively on Careem, in limited quantities
Dubai, UAE, 8 June 2026: Two of the UAE’s most recognisable homegrown brands have come together for a cause close to the region’s heart. Careem and The Giving Movement have launched an exclusive collaboration as part of Seeds For Lebanon, Careem’s initiative turning everyday actions into urgent humanitarian relief.
The collaboration centres on a limited-edition t-shirt featuring Lebanon’s iconic cedar tree. Designed and produced entirely in the UAE from sustainable fabrics, it is available exclusively on Careem. Every dirham of profit goes directly to the World Food Programme (WFP) to fund relief on the ground in Lebanon.
The choice of the cedar is deliberate. A symbol of Lebanon, the tree is rooted in the country’s history of resilience: no matter the conditions, it holds. That spirit is what this collaboration is built on.
“At Careem, we feel a deep sense of responsibility towards the region. For Seeds For Lebanon, we are proud to partner with a fellow homegrown brand that shares our values and wants to create meaningful change through consistent, everyday actions.”
Mudassir Sheikha · CEO and Co-founder of Careem
“Our goal has always been to prove that sustainable fashion can drive real-world impact. Produced locally in the UAE from sustainable fabrics, these tees give our community a wearable symbol of humanitarian support and a direct way to stand with Lebanon alongside Careem.”
Rania Masri · CEO of The Giving Movement
The t-shirt is available now, exclusively on Careem, in limited quantities.
Seeds For Lebanon is part of a wider commitment by Careem to use its platform for social impact. It follows the Seeds For Gaza campaign, which demonstrated how everyday app activity can be channeled into life-saving relief. In 2025, Careem facilitated over USD 700,000 in donations across the region, supporting emergency relief, education, and community initiatives.
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Stand with Lebanon — shop the limited-edition cedar tee, exclusively on Careem.
careem@houseofcomms.com →About Careem
Careem is building the Everything App for the Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earning opportunities for over 3.5 million Captains, simplified the lives of over 75 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses.
About The Giving Movement
Born and designed in Dubai, The Giving Movement is the Middle East’s leading lifestyle brand. The Giving Movement is a proudly homegrown fashion and lifestyle brand creating ethically made essentials that combine comfort, elevated design, durability, and purpose. Rooted in responsible sourcing and certified manufacturing, TGM champions longevity, community impact, and timeless style; empowering a new generation of conscious consumers.
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